Care Recruitment and retention
The demand for care and support grows, so does the need to recruit and retain more workers to deliver high quality care and support.
- Approximately 440,000 care workers leave their job every year.
- There are around 122,000 vacancies at any one time.
Secrets to success
Research has been carried out with care organisations with a staff turnover of less than 10%. The research was to see how they successfully recruited and retained staff.
Some of their ‘secrets of success’ include:
- Planning – Planning your recruitment
- Values – recruiting people with the right values and behaviours, who are more likely to stay
- Local Area Strategies -Understanding your local area, using strategies to attract candidates from the local community
- Training – offering quality training,
- Work Culture – positive working conditions,
- Flexibility – flexible working
- Pay – competitive pay rates.

Planning your recruitment
Understanding your business needs and planning your recruitment will help you to recruit and retain people with the right values. A workforce plan is a great way to do this as it helps you to assess your current and future staff requirements.
Over half of employers we spoke to with a turnover rate of less than 10% had a workforce plan, which helps them to:
- Act strategically rather than re-actively
- Target the right people with the right values, skills and behaviours
- Build on what they know works well
- Support staff development.
Recruit for values
Values-based recruitment is an approach where people are recruited based on their individual values and behaviours that closely align with the values of your organisation.
This approach helps employers take on the right people, who know what it means to provide high-quality care and support and who are more likely to stay. Before recruiting people with the right values and behaviours, you need to identify and agree your own workplace values.
Employers have stated that a values-based approach to recruitment has resulted in:
- lower recruitment costs
- positive return on investment
- lower staff turnover
- better staff performance.
How we can help
We’ve carefully selected specialist advisers to help you recruit and retain people who have the right values for your organisation and the adult social care sector.
